Dear Jennifer
and Nita,
Your letter and comments regarding unregistered "backyard breeders" was recently
brought to my attention. Sorry it was passed around through the news and classified departments at the paper.
At issue is the lack of registration numbers included in the animals for sales classifieds in The New Orleans
Advocate. After receiving your letter, we began to require the number for anyone wanting to run specifically in the New Orleans
paper. That includes anyone living outside of Orleans Parish who requested to run in New Orleans.
You
may also have seen ads without registration numbers. At the time of your letter we also routinely included the Baton Rouge
Advocate version of the classifieds in the New Orleans paper. As of last week, we stopped that. So any ad you may see in New
Orleans should be complying with New Orleans law.
We did not print your letter as it suggested
we were breaking the law. Our view is we met the letter and spirit of the law as it requires pet sellers to publish a number,
but does not require any publisher to do so. But regardless, we require that number for any ads published in New Orleans.
In Baton Rouge, there are no laws in any of our readership areas on registration. But personally I am sympathetic
to the issue and my wife and I are donors to various animal charities. Might I suggest that you redraft your letter more in
the form of public awareness about the law in New Orleans, and whatever attempts you are making to bring that to other areas
or even statewide.
We will be glad to have our editorial board sit with you on the issue, and I
will sit in to see if we should consider any changes in our business practices.
Please contact
me if you have any questions, or wish to make an appointment with our editorial board.
Best wishes,
Dan